Advertising design & brand strategy · 2020 – 2022

Distrito 11

Two years of promotional communication for the bar: event flyers, weekly promos, cocktails and activations, plus the feed content that kept the conversation going with its audience.

  • Advertising design
  • Brand strategy
  • Digital content
Distrito 11
Challenge
Adapting the brand's visual language to multiple formats and contexts — positioning, events, commercial communication — without losing hierarchy, recognition or coherence.
Objective
Position the brand through consistent promotional campaigns and digital content across all its channels.
My role
Advertising Designer and Brand Strategy: design of promotional campaigns and digital content for positioning, events and commercial communication.
Strategy
A visual language with clear hierarchy and recognition rules, applied with judgment across every format and touchpoint.
Gallery
Flyers
Feed
Process

  1. Visual language

    Defining the hierarchy, color and composition rules of the brand's communication.

  2. Promotional campaigns

    Design of campaigns and digital content for positioning, events and promotions.

  3. Multi-format adaptation

    Translating the system to each format while keeping recognition and coherence.

Results

Two years of non-stop promotional communication, with a brand that stayed recognizable across every flyer, promo and event.

Next project Freelance →