Design and creative strategy that solves business goals.
Seven-plus years creating visual strategies, digital campaigns and multimedia content for results-driven agencies and brands — from brief to paid media, with clear processes and metrics.
I hold a degree in Advertising Design with technical training in Graphic Design. Since 2018 I have worked across agencies, brands and independent projects, developing visual strategies, digital campaigns and multimedia content.
My foundation is both artistic and technical: design principles, systems and structures, advanced command of Adobe Creative Suite, and artificial intelligence integrated into ideation, concept development, design and video editing.
I have managed more than 50 commercial accounts and led multidisciplinary creative teams, coordinating production, client communication and campaign execution in both remote and on-site environments.
Eddie Bauer Costa Rica · FIFCO · Imperial · Banco Promerica · Café 1820 · Numar · Nación Sushi · Quarzo Tecnología · Municipalidad de Pococí · Mulailah Gastropub · Distrito 11 · URBN · Pragmático CR · Coco Estudio · 7Fishing · 19 89 Arquitectura · Alore Parfums · Angélica Vargas · Beauty Bleanch · Café Suwó · Café Utopía · Car Adviser · Carnes Selecta · Carnicería San Francisco · Casa Avellanas · Con Sabor a Melón · Constructora Murcia · Danzante · Diego Soto · Dushi Salon · EcoGuard · Epic Store · Essentium · Ester's Place · Ferremarket · Fire Monkey · Herzog · Hija de Luna · Hydrafit · Jorge Calderón · Jugos Fika · KL Creaciones · Kuma Pet Shop · La Porketa · Mediworks · Moto Repuestos Tribu · Move Car Detail · Mundo Emblemas · Nexalab · Nutrimarce · OdontoCR · Old Chevy · Orion Logix · Physiozone · Pirámide · Publistudio CR · Racing League · Repuestos La Tribu · Repuestos Universal · Reset Studio · Reuben Care · Road to Fit · Selva Viva · Spora · Superior Quick Parts · Supernova · Swell · Taller Billy · Toque Celestial · Urban God · Yeyos Restaurant · Zomera Foods
Design is a tool for solving business problems. Before opening any program I understand the context: what the brand sells, who it speaks to and what result it expects. Every visual decision — a typeface, a frame, a message — answers to a commercial objective, not to a trend. Aesthetics matter, but always in service of strategy.
With repeatable processes that sustain quality as volume grows: brief, diagnosis, proposal, production with quality control and performance measurement. I integrate artificial intelligence into ideation and production to gain speed, but the judgment — what gets approved, what gets discarded and why — always comes from the designer. I work equally well remotely or on site, solo or coordinating a team.
Brand, communication and conversion problems: identities that need a coherent visual system, businesses that want to sell more through campaigns and social content, pieces that call for motion graphics, and paid media that must justify itself with KPI analysis. From the first sketch to the results report: the work is done when the numbers back it up.
Five workspaces — agencies, brands and independent practice — and the businesses I have worked with inside each one.
Ian Kupfer's agency · November 2025 – July 2026
Oscar Molina's agency · 2024 – April 2026
Graphic design & creative direction · 2021 – 2024
Advertising design & brand strategy · 2020 – 2022
Independent projects · 2018 – present
Advertising Designer · Media Buyer · Account Manager
Advertising design, content and paid media for SMBs at a remote agency, leading the team's creative flow.
Social Media Strategist · Digital Animator
Communication strategies, motion graphics and audiovisual pieces for commercial and corporate accounts.
Graphic Designer · Creative Direction
Visual direction of the brand for three years: campaigns, events and promotional content.
Advertising Designer · Brand Strategy
Promotional campaigns and digital content for positioning, events and commercial communication.
Graphic & Advertising Designer
Independent identity, advertising design and digital content projects on commission.
Art direction, branding and identity: visual systems with clear rules that make a brand recognizable at every touchpoint.
Coordination of teams and creative workflows: from brief to approval, with repeatable production and quality-control processes.
Results-driven campaigns and content for social media, commercial communication, editorial pieces and point of sale.
Animation, motion graphics and video post-production designed for each platform's format and rhythm.
Planning and management of Meta, Google and TikTok Ads campaigns, aligning commercial goals, content and segmentation with KPI analysis.
A project, a brand or a campaign in mind? Write me and we can talk it through.