Independent projects · 2018 – present
Freelance
Identity, advertising design and digital content on commission for SMBs, institutions and consumer brands.
- Identity
- Advertising design
- Digital content
- Challenge
- Solving commissions of very different natures — identity, advertising, content — for clients with diverse structures, timelines and budgets.
- Objective
- Deliver every project with judgment and studio-level processes, regardless of the client's scale.
- My role
- Independent Graphic and Advertising Designer, collaborating with development and production teams on multidisciplinary projects.
- Strategy
- Treat every commission as a business problem: diagnosis, proposal and execution with clear deliverables and scope.
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Diagnosis
Understanding the business, its audience and the real problem behind the commission.
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Proposal
Creative direction and scope defined before producing.
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Execution & delivery
Production, iteration with the client and delivery of organized final files.
An independent practice sustained for more than seven years and a network of recurring clients.