Institutional communication
Municipalidad de Pococí
Institutional communication pieces designed to inform a broad, diverse audience with clarity.
- Challenge
- Communicating institutional information to a very broad audience, where clarity matters more than graphic flourish.
- Objective
- Legible, ordered pieces that convey the information without noise and uphold the institution's seriousness.
- My role
- Design of the institutional communication pieces and their application system.
- Strategy
- Hierarchy before decoration: clear typographic structure, sufficient contrast and a system any new piece can follow.
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Ordering
Prioritising the information each piece has to communicate.
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System
Typographic and composition structure applicable across the communication.
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Production
Design and delivery of the pieces for their different channels.