Graphic design & creative direction · 2021 – 2024
Mulailah Gastropub
Three years in charge of the brand's visual direction: campaigns, events and promotional content sustained by a consistent graphic system.
- Creative direction
- Graphic design
- Brand communication
- Challenge
- Keeping a gastronomy brand alive and recognizable through three years of constant campaigns, events and promotions, without diluting its identity.
- Objective
- Build a graphic system applicable to social media, commercial communication and point-of-sale pieces, capable of sustaining the business's continuous promotional operation.
- My role
- Graphic Designer and Creative Direction: I developed the visual direction of the brand's campaigns, events and promotional content.
- Strategy
- Ensure consistency between identity, photography, promotional messages and brand experience at every customer touchpoint.
Flyers
Feed
Paquetes de cumpleaños
Visuales
Animaciones
Halloween
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Graphic system
Design of a system applied to social media, commercial communication and point of sale.
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Campaigns & events
Visual direction of the brand's promotional campaigns and events throughout the year.
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Brand consistency
Care for coherence between identity, photography, messages and brand experience.
Three years of non-stop visual direction: an identity that stayed recognizable across every flyer, package and feed piece.