Architecture studio · social content & design

19°89° Arquitectura

Social media content design for the architecture studio: brand pieces and per-project campaigns that bring renders and built work into a single visual language.

19°89° Arquitectura
Challenge
Communicating architecture projects on social media so that the render, the built work and the brand voice live within one recognizable visual system.
Objective
Positioning the studio with content that shows its purpose and its project portfolio, from render to photography of the finished build.
My role
Advertising Designer and Account Manager: art direction and design of the brand content and per-project campaigns for social media.
Strategy
A restrained editorial system — natural palette, firm typography and the «19°89°» seal — applied to brand-purpose pieces and per-project series that prioritize design (renders) before the real build.
Gallery
Casa Cafetal
Kahwi
Tree Lodge
Process

  1. Brand & purpose

    Communication pieces expressing the studio's philosophy and services.

  2. Per-project campaigns

    Content series for Casa Cafetal, Kahwi and Tree Lodge: design renders and build photography.

  3. Repeatable system

    A consistent visual template that arranges render, real build and message in every post.

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