Outdoor retail account · design, content & paid media
Eddie Bauer Costa Rica
Creative management of the account within Advance: campaign pieces, stories, photography and video ads for the brand's promotions.
- Challenge
- Sustaining the digital communication of an international outdoor brand in the Costa Rican market, with a constant flow of promotions, stories and seasonal campaigns.
- Objective
- Producing content and paid media that convert: promotions, launches and commercial communication aligned with the store's sales goals.
- My role
- Advertising Designer, Media Buyer and Account Manager: piece design, social content and management of the account's paid campaigns.
- Strategy
- A system of repeatable pieces — feed, stories and video ads — that keeps the brand identity intact while pushing every promotion.
Fotos
Historias
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Brief & calendar
Planning promotions and seasonal content together with the client.
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Piece production
Design of artwork, stories, photography and video ads under the brand's visual system.
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Paid media & optimization
Meta Ads campaigns with performance tracking and segmentation adjustments.
An account with constant, recognizable communication — from feed to paid media.