Ian Kupfer's agency · November 2025 – July 2026

Advance

A digital agency focused on SMBs, where I integrated advertising design, audiovisual content, organic strategy and paid media for more than 50 commercial accounts.

Advertising design
Media buying
Account management

Challenge: Serving more than 50 SMB accounts with very different design, content and media needs, while keeping quality and delivery times consistent in a remote work environment.
Objective: Integrate advertising design, audiovisual content, organic strategy and paid media into a single workflow, aligning every deliverable with each account's commercial goals.
My role: Advertising Designer, Media Buyer and Account Manager: I coordinated the creative flow of a seven-person team — from brief to creation, review and approval of deliverables — and advised clients directly.
Strategy: Build repeatable processes for content production, quality control and deliverable organization, and plan campaigns on Meta Ads, Google Ads and TikTok Ads with segmentation and KPI analysis.

Gallery

Process

Brief & diagnosis

Per-account briefs: commercial goals, audience, and content and media needs.
Production & quality control

Creative team coordination with repeatable processes for creation, review and approval of deliverables.
Paid media & optimization

Campaign management on Meta, Google and TikTok Ads, with KPI tracking and segmentation adjustments.

Results

A work system capable of sustaining the creative and commercial operation of dozens of active accounts at once, with clear production, approval and media processes.

accounts managed: 50+
professionals coordinated: 7
ad platforms: 3

Businesses & cases