Fishing & outdoor store · advertising design

7Fishing

Advertising design for the fishing and adventure gear store: a line of promotional product pieces, with price and call to action, built to sell on social media and online.

7Fishing
Challenge
Turning a catalog of outdoor gear — sunglasses, dry bags, coolers — into a recognizable line of ads that sells product by product without losing brand unity.
Objective
Producing per-product advertising pieces, with price and call to action, that drive sales on social media and lead to the website and nationwide shipping.
My role
Advertising Designer and Account Manager: art direction and design of the product ad line and the store's communication pieces.
Strategy
An advertising system anchored in the brand's blue and the «one more cast» tagline: consistent composition of logo, cut-out product, headline, price and CTA, repeatable across the whole product line.
Gallery
Anuncios
Process

  1. Advertising system

    Defining the grid, typography and ad composition from 7Fishing's identity.

  2. Product ads

    Design of per-product pieces — sunglasses by destination, dry bags, coolers — with price and CTA.

  3. Store communication

    Website, shipping and contact pieces that complete the purchase journey.

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