Restaurant · appetizing identity & visual menu
La Porketa
Creative management of the account within Advance: menu photography, story highlights and brand content for the pork and grill restaurant.
- Challenge
- Translating a broad menu — dishes, burgers, cocktails and drinks — into an appetizing, consistent visual system that works on social media and at the point of sale.
- Objective
- Presenting every dish with a coherent photographic and graphic language that sparks cravings and reinforces the brand's warm personality.
- My role
- Advertising Designer and Account Manager: menu visual direction, product photography, story highlights and social content.
- Strategy
- A repeatable system of pieces — menu, highlights and content — anchored in the red and cream palette and the little pig logo, so all communication is recognized instantly.
Platillos
Historias destacadas
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Visual system
Defining the grid, typography and photographic treatment of the menu from the brand identity.
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Menu production
Photography and design of each dish, burger, cocktail and drink under the same language.
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Content & highlights
Instagram story highlights and social content that organize the business's information.