Visual identity

Coco Estudio

Building the studio's visual identity: from the concept to the applications that give it body.

In preparation
Challenge
Translating the studio's personality into a visual system that felt its own and not generic.
Objective
An identity with judgment: memorable, applicable and coherent across every touchpoint.
My role
Visual identity design and art direction of its applications.
Strategy
Start from the concept, not the form: define what the brand had to communicate before deciding how it looked.
Gallery Gallery in preparation
In preparation
In preparation
In preparation
In preparation
In preparation
In preparation
Process

  1. Concept

    Defining the idea behind the identity and its visual territory.

  2. Identity

    Designing the system: mark, typography, colour and usage rules.

  3. Applications

    Bringing the system down to the pieces where the brand lives.

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