Digital content & brand communication

Pragmático CR

Digital content and communication pieces for social media, with a visual language that stays consistent over time.

In preparation
Challenge
Sustaining a constant digital presence without every post looking like a different brand.
Objective
Produce recognisable, repeatable content the business could keep up at its own pace.
My role
Art direction and design of the digital content and communication pieces.
Strategy
Templates and composition criteria that allow fast production without losing identity, leaving room for each campaign's message.
Gallery Gallery in preparation
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Process

  1. Diagnosis

    Review of the existing communication and the formats the business actually uses.

  2. Content system

    Repeatable templates and composition rules for day-to-day work.

  3. Production

    Design of the pieces and organised delivery for publishing.

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